Monday, February 13, 2017

Trump's Brand Is Disappearing From Many Stores

Many retailers have stopped selling Trump brand products or have announced they no longer will be stocking new items.

Ivanka Trump, an independent, and her husband Jared Kushner, a lifelong Democrat, travel in liberal social circles, have long supported L.G.B.T. rights, and have donated to Democratic causes more than they have to Republican. Many Democrats were reliant on Ivanka to get her father to do the right thing.

So many felt Ivanka Trump could have stood up to her father and would call out his racism and bigotry. If that had happened, it would have invigorated her brands, people would have rallied to her side, and her brands would be flourishing today.

Instead, her brand has not remained profitable for many retailers.

Here are the stores that are distancing themselves from the Trump brand:
Home Shopping Network stopped selling a Trump Home line of lamps.

Nordstrom: “The Company confirmed in early February that it would no longer be stocking new items from the Ivanka Trump line.”

Neiman Marcus: “Following the Nordstrom news, Neiman Marcus confirmed it would no longer sell Ivanka Trump's high-end jewelry line.”

Belk department stores “removed all Ivanka Trump products from its website.”

T.J. Maxx & Marshalls: “Neither brand has technically dropped Ivanka’s line, but according to a New York Times report, employees at both stores were told to throw away Ivanka Trump signs and to mix all merchandise from the lines into the rest of their clothing racks.

Sears and Kmart:  “Over the weekend, Sears Holdings Corporation—the company that owns both Sears and Kmart—said both chains would cease to sell Trump Home items in their online stores. While both stores still sell Ivanka Trump merchandise (albeit at discounted prices), the announcement could signal a changing relationship with the Trump brand.”

Burlington Coat Factory is the latest company to remove Ivanka Trump’s collection from its website

Much of this apparently also due to the Grab Your Wallet Trump boycott.

Robert Reich writes, “Trump again tweeted in Ivanka's defense, saying she has been ‘abused’ by the media.

Reich calls Trump’s defense “Wrong. Like Nordstrom's and Neiman Marcus, retailers are bailing out on Trump because demand is shriveling. It’s called the free market.

“As for abuse, Trump apparently thinks it’s okay for him to abuse judges who decide against him, senators who disagree with him, journalists who write the truth about him, foreign leaders, Mexicans, and Muslims. But apparently it’s not okay for the media to report that Trump products aren’t doing well.”

Ivanka Trump delivers a speech during the evening session on the fourth day of the Republican National Convention at the Quicken Loans Arena in Cleveland on July 21, 2016 .
 Alex Wong—Getty Images